From garden gate to dinner plate, LeaderBrand’s new website has been purpose-built for rich storytelling and industry updates – highlighting the brand’s pioneering spirit and Whānau values. Designed by Chemistry and brought to life with in-house development agency Osynlig, the new website targets consumers, industry and Government with topics ranging from sustainability right through to recipes and LeaderBrand’s vision for the future of farming in New Zealand. “The old website was dated and lacked modern functionality resulting in a poor user experience. Chemistry did an outstanding job with the overhaul of our website – really catching who we are, what we do and how we’re farming for a healthy future,” says Brooke Walker, Marketing Coordinator at LeaderBrand. “LeaderBrand has worked hard to simplify its messaging and content through the website and brand communications.

Source: Stuff December 16, 2021 19:41 UTC