The idea for Ladder grew out of LeBron’s severe cramping incident during the 2014 NBA Playoffs, according to Adam Bornstein chief of nutrition for the company. “This is something that was genuinely started by LeBron James” Gray told me, “and it spurred out of his challenges to find the right products on the market. Their mantra, and slogan, is “Life Is A Workout.”Ladder has decided, for now, to be a direct to consumer subscription service. “If you truly want to help people,” he said, “nutrition products can be one component but you need community because you need accountability and support - and you need information because you need that clarity. The second is that they are NSF Certified for Sport; this certification requires that every batch be tested – less than 1% of nutrition products receive this certification.

Source: Forbes December 16, 2018 15:45 UTC