The competition between Kick and Twitch for the top streamers is heating up, as NBA superstar LeBron James announced his intention to join the streaming scene. LOS ANGELES, CALIFORNIA- Streaming giants Kick and Twitch vie for LeBron James' presence. Even Kick’s Head of Strategic Partnerships Andrew Santamaria joined the conversation, writing “time to work,” implying that he was ready to offer LeBron James a lucrative deal. You also could consider streaming on Twitch and YouTube at the same time,” he suggested, referring to the platform’s relaxed rules on multi-streaming. It is still unclear which platform LeBron James will choose, but his decision could have a huge impact on the streaming industry.

Source: Hindustan Times December 31, 2023 16:51 UTC