Rihanna creative directed her own portion of the RIMOWA campaign, with the airstream she traveled in ... [+] with friends on local desert jaunts. Patti Smith narrates the film in a poem dedicated to the brand's mantra, "Never Still". It gave me a chance to recalibrate and refocus on what’s most important in life, and for me, that’s family.”“When everything is minimized, you see what’s important,” Ri Ri muses aloud in an unscripted moment ... [+] of reflection. Rihanna creative directed her own portion of the campaign to offer a glimpse into how she’s managed to recharge. “When everything is minimized, you see what’s important,” Ri Ri muses aloud in an unscripted moment of reflection.

Source: Forbes September 16, 2021 22:41 UTC