Los Angeles Lakers star LeBron James is one win away from a fourth NBA title. James will have to wait until Thursday for a chance to win his fourth NBA crown, but he picked up another accolade today when General Mills GIS announced that James will be the next athlete to grace the iconic orange Wheaties box. This box will look a bit different, with James joined by kids and staff from his I Promise School in the wraparound image. The first athlete to appear on the Wheaties box was Lou Gehrig in 1934. James told the New York Times in July that the death of George Floyd had pushed him into action.

Source: Forbes October 07, 2020 14:48 UTC