KUALA LUMPUR: Lazada Malaysia will offer heritage products under the Desa Project initiative for its 11.11 shopping festival. This was to enable rural farmers to reach a broader consumer spectrum in Malaysia, said Lazada Malaysia chief business officer Kevin Lee. Lee said this year’s 11.11 Shopping Festival will host the Desaku Flagship Store on Lazmall, which is also an effort to boost growth potential of merchants listed on Lazada Malaysia. The seventh year of Lazada 11.11 Malaysia since it first introduced the global shopping festival to the nation in 2012, will have 16 global and local brands, including Apple, Estee Lauder, Dyson and Senheng. Lee said Malaysians can expect the lowest price guaranteed platform-wide during Lazada’s flagship 11.11 Global Shopping Festival this year.

Source: New Strait Times November 04, 2019 08:37 UTC