In the overall industry, the cannabis beverage market is slated to be worth $2.8 billion by 2025, making it a tempting market to pursue. (Though Canopy’s products were slow to come to market—most cannabis brands launched beverage offerings in January in tandem with Canada’s cannabis beverage legalization). At the December 30, 2019 close, Canopy Growth was down about 30 percent for the year. In December, Forbes reported that Canopy Growth would have to sell $3 billion worth of additional pot a year to get its head above water. Constellation Brands has remained optimistic about Canopy Growth.

Source: Forbes April 30, 2020 01:05 UTC