Laurie KeithLaurie Keith has a wealth of knowledge to share about chatbots and Conversational UI, which she refers to as "marketing that scales." As VP of Media at the Ad Council, Keith is at the unique intersection of advertising, media/technology, and social good. In her role, Keith is responsible for building and managing relationships with major media, tech and entertainment companies. Rosenthal: Unlike social media, which is one to many, messaging is one to one marketing at scale. Most brands sit on extensive amounts of customer data that they can now use to start a dialogue.

Source: Forbes December 07, 2017 19:04 UTC