Now, two stalwarts of the ‘Big Food’ landscape are working to clear up that murkiness with a “Turbo-Tax style” software platform aimed at getting farmers to grow their crops more sustainably. Jason Weller, a senior director of SUSTAIN, the division of Land O’Lakes that developed the Truterra platform, says Land O’Lakes brought in a wide range of “outside experts, [including] agricultural economists, conservation experts and farmers” to work on the program. Truterra launched in September of 2018, and Land O’Lakes is now partnering with Campbell’s to offer the software platform to their growers, which includes a number of farmers located in the Chesapeake Bay region. The answer, says Kroopf, turned out to be large agricultural retailers, but that partnership also eventually led to the working relationship with Land O’Lakes and Campbell’s. “We’ve seen incredible interest from farmers, ag retailers and food companies in the months since the launch of the platform.

Source: Forbes January 31, 2019 12:04 UTC