She added that the snack brand was “getting ready to launch a bunch” of Doritos designed for women and packaged to fit their purses. Though it may have seemed like a misstep, Canadian marketing experts a calculated way to get free advertising and test consumers’ willingness to purchase gender-based food. Nooyi is a seasoned and high-profile food industry veteran, who knew what she was doing and was “trying to tap into the market,” said Jordan LeBel, an associate food marketing professor at Concordia University. “The more you talk about it, the more sales go up and people are reminded the product still exists,” he said. But she added, “Maybe I am too naive to believe that they are willing to completely insult women.”

Source: National Post February 06, 2018 19:41 UTC