Levi LongkumerAgri Colony, KohimaIn a recent article in Forbes Magazine, it was projected that by the year 2017-18, social media platforms like Apple Music, Spotify, Sound Cloud and YouTube were beginning to heavily dominate the music industry world-wide through their streamlining services which stood at 63% of overall industry revenue. To begin with, music has always been a part of our culture and tradition since the time of our ancestors. In trying to justify my use of the phrase “lack of sense of direction” to describe the state of affairs of our music industry, let me explain. And as we tend to follow the trend of the current trendy music rather than being authentic in our own style of music this problem gets all the more exacerbated. And lastly to all the pessimists out there who may think that our indigenous music will never be accepted by the mainstream music industry, think about it, why is Latino/Caribbean Music, K-Pop music or even J-Pop music being extremely popular in the radio-waves of our current trend of music.

Source: Forbes May 18, 2019 19:12 UTC