(Jan 31): Pop Mart International Group Ltd is setting up a London headquarters for its European operations as the Chinese maker of Labubu collectible toys seeks a new growth market after its breakout success in the US. Establishing a base in the UK underscores Pop Mart’s ambition in Europe, where it posted rapid growth last year amid rising global popularity of Labubu, the plush fantasy creature that comes in myriad versions. Pop Mart has been recruiting artists across Europe to tailor designs to local preferences, posting job ads on its Instagram accounts for countries including the UK, France and Italy. Sales in overseas markets have been surging, becoming Pop Mart’s key growth driver. Shares of Pop Mart have dropped more than 30% from their August peak around the height of the Labubu mania.

Source: The Edge Markets January 31, 2026 03:47 UTC