The Labour Party has used one of Facebook's most recognisable logos on its website soon after brand experts recommended a National MP stop using it in a major billboard. Guy said at the time Facebook had not raised any concerns with him. Instructions are issued in a 29-page guide which specifies the shape, size, colour and proportions of the company's "brand assets". Consistent use of these assets helps people easily recognise references to Facebook and protect our company trademarks. Around 1000 years later, medieval archers used a closed fist with a raised thumb to measure distances.

Source: Stuff April 13, 2019 02:26 UTC