The Spanish top-tier football league, LaLiga has inked a partnership renewal with a Spanish multimedia communications group, Mediapro. In a pact that runs through the end of the 2028/29 season, the league retained Mediapro as its international audiovisual agency. Currently, the agency sells LaLiga’s overseas rights through 2024 in an agreement worth €897 million (US$989 million) per season. Moreover, the latest agreement with Mediapro will develop a medium-term strategy in which the league would lead in areas such as audiovisual strategy, market analysis, and market entry dates. The reworked agreement with Mediapro covers all worldwide areas except the Middle East and North Africa (MENA) region and North America, where LaLiga currently has regional sales partners.

Source: The North Africa Journal May 06, 2023 09:49 UTC