Spanish football top flight La Liga will sponsor tennis’ Davis Cup finals under the tournament’s new guise led by Barcelona centre-back Gerard Pique’s investment group, the ITF announced on Thursday. In an unusual cross-sport move, La Liga will promote the Davis Cup during broadcasts of its live matches. “The cross-sport partnership with La Liga is innovative for the Davis Cup,” said ITF president David Haggerty in a statement. On Wednesday, Australian Davis Cup captain Lleyton Hewitt criticised Pique, whose investment group Kosmos proposed the planned changes. “I think having the finals in one place is ridiculous.

Source: Punch January 31, 2019 17:48 UTC