"It's a historic day for La Liga. "Competing with the English Premier League for viewership, which has a favorable time slot for matches in India, Tebas said that La Liga matches will kick off at 4:30 IST to suit the Indian audience.Also present at the event alongside Spanish dignitaries was former Real Madrid and Liverpool striker Fernando Morientes as the La Liga ambassador, who hoped to motivate young kids in India to play football. The CEO of Sony Pictures Networks India, NP Singh, said that with La Liga coming on board they expect to grow significantly in the viewership. "Our consistent efforts in acquiring marquee international properties and cultivating them has led viewers to recognise us as the home of football in India and the sub-continent. We are committed to supporting La Liga in its endeavors to grow the league and are introducing an additional primetime slot, which will enable fans to watch the best teams and players in action.

Source: Times of India September 15, 2016 12:00 UTC