La Croix, the sparkling water with a faithful following and fizzling sales, has announced a new addition to its product line. On May 10, the company teased the new flavour in a 15-second video featuring a watermelon-pink can, unmarked save the La Croix logo. ), incredulity (“FLAVOURED La Croix?? Dubbed “Hi-Biscus,” La Croix says the new flavour will soon begin its rollout in the Western United States. Despite the divided reaction, La Croix is on-trend with its latest “naturally essenced” seltzer.

Source: National Post May 14, 2019 18:00 UTC