SHANGHAI -- Global luxury giant LVMH is embracing the digital age in China by providing online shopping services for its core brand Louis Vuitton. The online service has initially been made available in 12 major cities including Beijing, Shanghai and Guangzhou. It hired Ian Rogers, a former executive at Apple Music, to be the group's digital officer in September 2015. The group's e-commerce platform 24Sevres became operational in June. Chris Morton, chief executive officer of online luxury retailer Lyst, in which Arnault's family has also invested, said that luxury brands will face the risk of being eliminated if they continue to ignore consumers' needs and overlook digitalization.

Source: The China Post July 24, 2017 23:37 UTC