By Amos HarrisThe Liberia National Tourism Authority (LNTA) has launched an ambitious and transformative nationwide awareness campaign, signaling a bold new chapter in the country’s tourism development agenda. In a move that signals a new era of tourism awareness and compliance, LNTA outreach teams took their message directly to the streets, communities, and business centers. Director General Princess Eva Cooper emphasized that this awareness campaign is not just about regulation, but about empowerment. This nationwide rollout is expected to deepen public understanding of tourism’s role in national development and ensure that even remote communities benefit from the country’s economic transformation. The Awareness Roadshow is widely seen as a strategic step toward unlocking this potential and positioning Liberia as an emerging premier destination in West Africa.

Source: GNN Liberia March 24, 2026 13:51 UTC