Breaking the boundaries in a campaign of firsts, LEAP is launching its largest campaign to date, with the UK’s largest roadside animatronic billboard at the UK’s busiest station, Waterloo. Featuring the iconic singing and dancing Big Mouth Billy Bass, the giant, animatronic fish will serenade passers-by, sharing the taste benefits of consuming free, not farmed, fish. The billboard campaign will be supported by the brand’s 1st national TV ad campaign, also featuring Big Mouth Billy Bass, created in partnership with award-winning creative agency Lola Mullenlowe. The disruptive creative breaks category norms to communicate the superior taste of wild fish due to their incredible natural diet from a life swimming free. LEAP’s specially built Big Mouth Billy Bass billboard was created in partnership with Global, the Media & Entertainment Group.

Source: The Times October 20, 2023 23:14 UTC