Kronenbourg 1664 is launching its super-premium offering to the UK this February with the arrival of the playfully elegant and iconic blue bottle of 1664 BLANC. The first of these activities will see 1664 Blanc land in the iconic Selfridges London store timed for London Fashion Week. featuring talks by NEWGEN designers and a curated fashion programme of talks and workshops. 1664 Blanc will be available in Selfridges London from February, with nationwide confirmed listings in Tesco, Waitrose, Co-Op already secured and with others to follow alongside on trade partnerships yet to be announced. 1664 Blanc’s distinctive approach is set to cause a stir upon its launch this February.

Source: The Times January 23, 2024 11:16 UTC