— Just days after unveiling a joint venture in Spain, Krispy Kreme Inc. has announced its first location in Morocco through a partnership with franchisee Americana Restaurants International PLC. Plans call for Krispy Kreme and Americana to open a shop on Aug. 9 in the Arribat Centre shopping center in the Moroccan capital of Rabat. Americana, whose restaurants are located in the Middle East, North Africa and Kazakhstan, had partnered with Krispy Kreme to open its first location in Jordan, in the capital of Amman, in October 2022. Krispy Kreme said it is collaborating with Moroccan suppliers for a “significant portion” of its ingredients and materials, including sustainable and “mutually beneficial” relationships with local communities and producers. Globally, Krispy Kreme also recently announced planned expansions in Germany, Brazil and France.

Source: The North Africa Journal August 08, 2024 01:28 UTC