New York (CNN Business) Kraft Macaroni and Cheese is changing its name after 85 years. The household staple is now called Kraft Mac & Cheese, which is "meant to reflect the way fans organically talk about the brand," the company announced Wednesday. Kraft said the new name and box are part of an effort to rebrand its mac & cheese as "comfort food." Goodles , for example, is a Gal Gadot-backed startup that sells boxed macaroni and cheese with more protein and fiber at a higher price. Kraft's mac & cheese affordability has also taken a hit recently.

Source: CNN June 23, 2022 02:40 UTC