Two days into its public courtship of Unilever, Kraft Heinz is walking away, scuttling what would have been one of the biggest brand mash-ups ever. "Unilever and Kraft Heinz hold each other in high regard. Related: Unilever says no to takeover bid by Kraft HeinzKraft's interest was made public at "an extremely early stage," according to Kraft Heinz spokesman Michael Mullen. A merger between Kraft Heinz and Unilever would have been one of the largest ever. Kraft Heinz is known for its brand-name macaroni and cheese and ketchup, as well as Oscar Meyer foods, Planters peanuts and Jell-O.

Source: CNN February 19, 2017 20:11 UTC