When the big book is written on capitalism in the 21st century, the saga of Kraft Heinz will provide enough material for a fat chapter on the corporate world gone awry. ( Heinz ) Kraft Heinz’s $15-billion (U.S.) impairment charge should be a warning about 3G Capital’s focus on squeezing operations for short-term shareholder gains. “You see two conflicting models,” Polman said in a television interview in the spring of 2017 when asked about Kraft Heinz. Article Continued BelowIn the wake of its grim fourth-quarter results Kraft Heinz has been anxiously reaching out to consumers to demonstrate that those “forever brands” that Jorge Lemann referred to have awoken to changing consumer tastes. Last week it announced that in the spring Heinz will launch “Mayocue” and “Mayomust” in the U.S.

Source: thestar March 12, 2019 18:45 UTC