Despite enjoying the tag as a centuries-old traditional wear, Kolhapuris are gradually losing ground to branded footwear and cheaper knock-offs, which include those manufactured in states like Uttar Pradesh and Karnataka and are passed off as those from Kolhapur, where they originate. She added they were working to upgrade skills and introduce design interventions for enhanced comfort and style. "We are looking at various marketing channels like malls, exhibitions, e-marketing and even exports," added Bagla, stating that linkages with premier designer chains were being considered. Better tools, techniques and raw material will boost production and quality and attract fresh blood to the industry. ALL ABOUT KOLHAPURIS

Source: dna August 27, 2017 01:18 UTC