At present, Kodak has two brand licencees in India, and five globally. “We will launch washing machines under Kodak brand by the end of this year. Super Plastronics, which has been a contract manufacturer for some of the home-grown television brand brands like SVL, Crown and Suntek, launched Kodak television in India in August 2016. Apparel could be a good way to get brand Kodak familiar with the younger generation who would eventually move up to other Kodak products,” he added. Depending on its success in India, Satin said, the company will take Kodak branded white goods to markets in south America, west Asia, Africa and some parts of south Asia.

Source: Mint May 15, 2018 15:45 UTC