Supermarket promotions like New World's Smeg knives give-away are designed to change how we shop. EXPLAINER: We have a national love affair with supermarket giveaways – and our two big two retailers know it. For weeks, we went wild for Smeg knives. For some supermarket promotions, the supplier may front the entire cost, or offer discounted stock and a contribution to advertising spend because it’s so attractive. To get the complete Smeg knives set, you actually had to spend quite a lot of money.

Source: Stuff February 17, 2021 15:56 UTC