A Kmart shopper has sparked confusion after sharing a theory the department store has secret 'impulse buy' sections. A Sydney Kmart shopper has said the store is encouraging customers to splurge on more items through their 'impulse buy' sectionsOften the 'impulse' items are products which have been discounted or are on sale. They're usually confectionary products like snacks and drinks, one shopper pointed out, while the customer from Penrith said they saw kids' toys and hats in the 'impulse buy' category. 'This (impulse buy section) was embedded in another section of the store, then I noticed others,' the Penrith customer wrote. Others suggested the 'impulse buy' sections weren't limited to Kmart and that most major retailers used the technique to attract more shoppers.

Source: Daily Mail April 27, 2021 02:59 UTC