Emily Marshall, a senior director at Afterpay, said this might be signalling a shift in the habits of New Zealanders. “Kiwis are investing more in everyday tools that support better routines, wellbeing and organisation,” Marshall said. Izzy Forde, a 24-year-old healthcare professional, said she has turned to paper planners in an attempt to bring structure and calm to her week. Outdoor and recreational products saw sales up about 67%, while fitness footwear and activewear increased by about 45%. Skincare and personal care products also saw sales increase by about 38%.

Source: New Zealand Herald January 14, 2026 09:33 UTC