Kiwi tech helps online retailers put best foot forwardERIC GAILLARD/REUTERS SLI believes online retailers should personalise search results. Imagine instead that as you walked around a shop, the aisles were continually redesigned the way you wanted and expected. At the supermarket; beer and biccies straight in front of you and veggies way off to the left somewhere. The tool could help smaller online merchants compete with Amazon and other "mega merchants" which he assumed already had access to similar technologies, he said. But Cassidy said the sales lift reported by Footwear Etc showed the benefits of personalising internet shopping sites far outweighed any downside.

Source: Stuff October 06, 2016 02:26 UTC