Kiwi entrepreneur and fitness instructor Yvette McGaffin has launched a bespoke "smart" reformed pilates machine for home users. Photo / SuppliedKiwi fitness instructor Yvette McGaffin and her Irish husband Neal have launched what they claim is the first internet-connected home reformer pilates machine, backed by Hollywood producer Bernadette Caulfield. Caulfield, whose TV shows include Games of Thrones and The X-Files, trained with Yvette McGaffin in Belfast at 5.30am three times a week while shooting Games of Thrones. Research showed consumers lacked confidence to complete a reformer pilates workout away from an instructor-led class so the McGaffins set about developing a "smart" machine. The global home fitness equipment sector was anticipated to reach a value of $5.9 billion by 2025.

Source: New Zealand Herald August 08, 2021 17:03 UTC