A Kiwi-made app which uses augmented reality to help retailers and restaurateurs visualise in-store elements before implementing them has been acquired by an American company. "Gone are the days of having to imagine what new elements might look like in a retail space. Now, retailers can see it for themselves in a totally immersive and realistic way," Reuben Bijl, Smudge managing director, said. By building better tools in the virtual world, we can help them make better decisions in the real world." "The retail space is grasping for new and innovative business solutions, and we're excited to be at the forefront of leveraging augmented reality capabilities for brands to better visualise merchandising ideas with their retailers.

Source: Stuff October 03, 2019 23:15 UTC