Kit Kat has a powerful brand idea with its, "Have a break. A free Kit Kat to make the wait a little sweeter. Kit Kat created a stunt in Paraguay in a park, where if people sat on a certain park bench for at least one minute, they would receive a Kit Kat bar. And who could forget the Kit Kat advent calendar with "24 Breaks Before Christmas" and a delicious row of 24 Kit Kats. Now, in the spirit of Kit Kat's brand idea, I'm going to abruptly end this article and take a br

Source: Forbes May 19, 2018 12:22 UTC