Kiranas have undergone a transformation over the last year in choosing stock-keeping units wisely, and switching to technology for payments, inventory management and home deliveries, FMCG companies said. As covid-19 cases surge, consumers are avoiding large stores or driving long distances to fetch orders. This is unlike modern trade, which is struggling to meet the demands of customers," said Manish Aggarwal, director, Bikano, Bikanervala Foods, a packaged snacks company. Kiranas and FMCG firms have also stepped-up digital interventions in the past year. “In this wave, FMCG product availability at kiranas is steady and helping meet needs while e-commerce and modern trade struggle.

Source: Mint May 10, 2021 19:29 UTC