BengaluruKimaya Himalayan Beverages, a Delhi-based beverage manufacturer, plans to enter the southern market next year. It will be introducing its barley-based homegrown lager BeeYoung beer in Karnataka and Tamil Nadu by April 2024, said Abhinav Jindal, Founder and CEO of Kimaya Himalayan Beverages. The product is currently present in five markets in North India including Delhi and Uttarakhand -their strongest markets-, Uttar Pradesh, and has recently entered in Punjab and Chandigarh. “Our beer has been distinctive in the market as it is created to cater to the growing choice for a strong field beer with the qualities of a light beer, including taste, aroma, and aftertaste,” Jindal told said. Currently, Kimaya has contracted annual production capacity stands at one million cases, equivalent to around 200,000 hectoliters spread across different units.

Source: The Hindu January 01, 2024 00:02 UTC