Kids are spending big money on skin care. “I heard all you guys were freaking out about 10-year-olds using skin care,” she says in a TikTok video posted last month, standing outside a Sephora store in Grand Junction, Colorado. You want a good rep, not a bad one.”Industry professionals say an early introduction to skin care can be a positive thing if messaged correctly. “We do not proactively promote skin care to Gen Alpha,” a spokesperson said. The two are on the border of Gen Z and Gen Alpha, but consider themselves members of the older generation.

Source: Los Angeles Times October 19, 2024 10:07 UTC