The Department of Tourism’s (DOT) decision to end its advertising contract over a “copycat” tourism commercial was an overreaction, an advertising expert said. DOT’s “Sights” tourism film, which was produced by McCann Worldgroup Philippines, was pulled out amid public outrage. ADVERTISEMENTCritics pointed out the glaring similarities between the “Sights” film and the South African tourism ad. The DOT earlier stood by its ad campaign “Sights” and McCann Worldgroup Philippines, but severed ties with the ad agency last week “after a diligent review of the ad materials in question.” The move was seen an attempt to pacify public rage over the fiasco. McCann, which took responsibility for the 60-second ad, said it was respecting the decision of the DOT and was hoping for a “sensible resolution” to the issue.

Source: Philippine Daily Inquirer June 23, 2017 08:13 UTC