Fabindia has responded to KVIC's notice in its letter dated 10th February 2017, seeking a meeting for which a response is awaited. "The move comes days after KVIC served a legal notice prompting Fabindia CEO Viney Singh to restart negotiations.KVIC had first asked Fabindia to stop sale and advertisement of `khadi' branded products in 2015, since the company did not have approvals to use the khadi trademark. KVIC alleged by doing s Fabindia was misleading con sumers and it was unlawful, re sulting in withdrawal of th products from stores. "We lost business due to th sale of a product that was no khadi. It also means that our ar tisans, whose wages make up fo 40% of the cost, lost livelihood This is our main concern," th KVIC chairman said.

Source: Times of India February 20, 2017 01:52 UTC