With 87 million people affected by the Facebook-Cambridge Analytica data scandal, online privacy is becoming even more of a question. This also calls into question the customer data you have acquired as a business and how you're using it. Below, 15 members of the Forbes Agency Council weigh in on the biggest takeaways from the Facebook-Cambridge Analytica data scandal so far. Consumers Will Change Online BehaviorUntil now, consumers have not given their online behavior a second thought. Increased Importance Of First-Party DataIn the shadows of the Cambridge Analytica and Facebook data scandal, the importance of collecting, maintaining and leveraging first-party data will increase exponentially.

Source: Forbes May 13, 2018 12:56 UTC