Kevin Baxter: MLS can’t afford to fumble its Messi moment and must make bold changes now - News Summed Up

Kevin Baxter: MLS can’t afford to fumble its Messi moment and must make bold changes now


Don Garber, the league’s commissioner and the other half of that powerful pair, watched the game from AEG’s corporate suite. In his short time in MLS, Messi has pushed the league to new levels of revenue, interest and awareness. Turns out having the best player in the history of the sport join your league can be a transformational moment. The season before Michael Jordan entered the NBA in 1984, no team drew as many as 16,000 fans a game. Which brings us back to Messi, Garber and MLS.


Source: Los Angeles Times February 28, 2024 16:58 UTC



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