Safaricom has launched a programme, Lipa Mdogo Mdogo, to enable Kenyans to buy 4G smartphone devices for as low as Sh20 per day. The new campaign seeks to empower an extra one million customers to upgrade to 4G enabled devices in this financial year, CEO Peter Ndegwa said. Ndegwa said the package, in partnership with Google, is based on insights and learning from the Maisha Ni Digital campaign that saw over one million customers acquiring 4G enabled devices. Majority of Kenyans and Africans at large access the internet via mobile broadband." "We believe that this collaboration with Safaricom will bring more Kenyans access and the means to partake in the opportunities that exist online,” Mariama Abdullahi, Director, Android and Platforms Partnerships for Africa said.

Source: The Star April 29, 2020 07:18 UTC