Kenyan startup Wowzi has raised a total of US$3.2 million across pre-seed and seed funding rounds to help it scale its influencer marketing platform across the continent. Launched in 2020, Wowzi is an online marketplace that democratises influence, connecting everyday social media users with big brands, and enabling nano and micro creators to earn money by spreading brand messages via social media. Wowzi offers a new layer of advertising for brands that can help target niche communities,” said Wowzi co-founder and CEO Brian Mogeni. “This new layer of advertising plays into emerging trends of decentralised social networks, creating creators who think of themselves as media entrepreneurs. We’re very excited to partner with Wowzi to help them deliver on their big vision,” he said.

Source: The North Africa Journal December 17, 2021 01:48 UTC