Kenya’s Elloe, a conversational e-commerce startup, has acquired counterpart Flo by Saada for an undisclosed sum to help it scale operations and move into new markets. Founded by Owen Sakawa, Elloe is a first-of-its-kind AI-powered, conversational commerce platform which allows SMEs to buy and sell products online across any messaging platform. Launched in 2019 by Gerishon Mwaniki, Flo by Saada’s technology enables SMEs to build conversational commerce solutions and process payments over USSD, programmable SMS, Voice (IVR), and WhatsApp Business. “The addition of Flo by Saada technology fits perfectly into Elloe’s strategy and is a natural extension of Elloe’s offerings. It transforms customer interactions from simple communications to conversations across the spectrum of customer engagement points,” Sakawa said.

Source: The North Africa Journal August 11, 2022 09:56 UTC