A Kenyan coast brand identity has been launched to support the revival of the tourism sector. According to Tourism and Wildlife Chief Administrative Secretary (CAS) Joseph Boinett , the development of a tourism brand is key not only in the Kenya coast tourism but also the entire country. He spoke during the launch of the Kenya Coast Tourism brand identity by the Kenya Coast Working Group (KCGW) and tourism stakeholders from the coastal counties. The launch involved the unveiling of the brand representing the Kenyan Coast and its various sub-brands of Mombasa, Lamu, Malindi, Watamu, Diani, Tsavo and Tana River with an aim of repositioning the Kenyan coast as a destination of choice. “When people think about the Kenyan coast in terms of tourism, the first thing that comes to mind is the beach.

Source: The Star November 02, 2020 00:56 UTC