Kenyan brands disrupt using technology in post Covid economy - News Summed Up

Kenyan brands disrupt using technology in post Covid economy


According to brand valuation consultancy firm–Brand Finance, Kenyan brands are disrupting the brick-and-mortar business model and equipping businesses with technological means to actively connect with end users. Kenyan brands have achieved remarkable brand value growth of 72 per cent year-on-year, the global firm notes. Kenya’s top 20 most valuable and strongest brands are included in the annual Brand Finance Kenya 20 ranking, and here are Kenya's top brands. The Kenyan beer brand achieved an impressive 132 per cent brand value growth this year, growing to $50 million (Sh5.8 billion) in brand value. KenGenKenya Electricity Generating (brand value $37 million) is a new entrant in the Kenyan top 20 ranking.


Source: The Star May 25, 2022 11:27 UTC



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