Kenyan avocado firm to invest in value addition as it eyes U.S. market - News Summed Up

Kenyan avocado firm to invest in value addition as it eyes U.S. market


A Kenyan fresh produce company has announced a U.S$20 million investment in value addition, a move inspired by President William Ruto's visit to the United States. AvoVeg Health, led by CEO Nathan Loyd, plans to commence this investment in the third quarter of 2024. The firm, which primarily exports avocados and vegetables to Europe, aims to introduce advanced machinery for processing and packaging avocados to mitigate post-harvest losses and benefit thousands of Kenyan farmers. The initiative includes the introduction of a guacamole processing machine, expected to significantly reduce avocado wastage. The venture, supported by the Kenyan government and substantial financial investment, aims to transform Kenya's agricultural sector.


Source: The Star May 29, 2024 12:09 UTC



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