Kenyan ride-hailing company Little is expanding to Tanzania and Ghana by May and plans to raise about $50 million more from investors, its chief executive officer said on Friday. “We want to get into a lot more countries than what we are in at the moment,” Budhabhatti said. Without the deep pockets of its ride-hailing rivals in the region, Little has been attracting drivers by encouraging them to offer extra services to earn money, Budhabhatti said. Little, which has a marketing partnership with Kenya’s biggest mobile operator Safaricom, is also available to Kenyan customers who do not have a smartphone. Little launched a bus service in January in Nairobi, on top of its car taxi service and motorcycle taxi service, known in Kenya as “boda boda”.
Source: The Star February 22, 2019 13:07 UTC