It is time a media diversity fund is established in Kenya as a way of enabling the industry respond to the current financial and professional constraints. Such interventions have been done globally successfully and have enabled to support media business, as an industry and independent journalism. The fund can draw its monies from a percentage of all revenues from advertisements done in the media, news picked and disseminated by technology firms, donations from development partners, and media industry, Government contribution among others. This followed other key events in the history of the industry including the liberalisation of the airwaves in 1992 and the digital migration in 2016. The Media Council of Kenya jointly with media industry stakeholders has proposed the establishment of a media diversity fund, akin to the Universal Access Fund at the Communication Authority of Kenya to support media development in the country.

Source: The Star January 14, 2020 17:37 UTC