The Kenya chapter will focus on broadening the representation of women and men in traditional roles that perpetuate negative social norms and hinder progress of gender equality. The Unstereotype Alliance is convened by the UN Women, the United Nations entity for gender and women’s empowerment. “I am so pleased that Kenya will become our first national chapter to launch in 2021, further growing the global footprint of the Unstereotype Alliance. Expressing Safaricom’s commitment to eradicate harmful stereotypes in advertising, Sylvia Mulinge, the chief customer officer at Safaricom, had this to say:“Safaricom is a sustainable, diverse and inclusive brand that represents the heart of Kenya. We support the Unstereotype Alliance as we strive to eradicate harmful stereotypes that hinder progress in all advertising in Kenya to ensure that no one is left behind.”

Source: Standard Digital February 24, 2021 12:00 UTC